8/25/2023 0 Comments Nike bcg matrix![]() Dell, for example, has repeatedly adapted its direct-to-customer model to new customer segments and new product categories. Others apply a superior business model to new segments. ![]() Some companies make repeated geographic moves, as Vodafone has done in expanding from one geographic market to another over the past 13 years, building revenues from $1 billion in 1990 to $48 billion in 2003. The study also found that the most successful companies were able to consistently, profitably outgrow their rivals by developing a formula for pushing out the boundaries of their core businesses in predictable, repeatable ways.Ĭompanies use their repeatability formulas to expand into any number of adjacencies. And the best place to look for adjacency opportunities is inside a company’s strongest customers. Results from a five-year study of corporate growth conducted by Bain & Company reveal that adjacency expansion succeeds only when built around strong core businesses that have the potential to become market leaders. ![]() But companies can change those odds dramatically. ![]() Growth in an adjacent market is tougher than it looks three-quarters of the time, the effort fails. ![]()
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